Monique Wallace

Case Study

Overview

Monique Wallace is a multi-talented author, businesswoman, and coach. She is also known as Biz Coach Moni, who specializes in helping fresh entrepreneurs who are passionate about reaching success but need help and guidance in achieving the goal by eliminating hustle and grind and investing themselves in intelligent work.

For eight years, the multi-talented businesswoman has served as the co-owner of an event and production company.

Today, Monique, the ultimate boss lady, is a guiding force to many as she carves a niche in the entrepreneurial sphere. Storming the business coaching niche, Coach Moni is a leader, teacher, and torchbearer for all the lady Bosses who inspire her to do more. Monique is keenly focused on helping aspiring and established lady bosses increase their success as entrepreneurs. She helps them transform their lives and grow their business with divine boss power.

Coach Moni practices what she preaches. She composed an ebook, “Taste of Success – A Transformation Guide for Free Spirit Entrepreneurs” where she gave a detailed recount of how to start a business from the ground up with no money or resources.

Coach Moni came to us because she wanted further to boost her brand and social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Monique Wallace, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Monique Wallace, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Monique Wallace was widely known for her brand which is Free Spirit Entrepreneurs and coaching, however, she wanted to boost her brand credibility and authority further. What we needed to do was to craft out a unique angle for Monique’s story and help her get press features in different major publications.

Strategy

  • Present Monique Wallace’s success story from a unique angle and boost her brand awareness.
  • Improve Google search presence for Monique Wallace and her business. 
  • Boost brand credibility and authority by positioning Monique Wallace as an expert in the coaching and mentoring industry. 
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

New Project (24)
the hustlers digest (3)
New Project (5)
New Project (21)

Results

  • Got Monique Wallace featured in several publications including The Chicago Weekly, New York Daily Trends, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Monique Wallace as an expert in her field.
  • Boosted press exposure, and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Monique Has To Say

Monique Wallace

Multi-Talented Author, Businesswoman, and Coach

“I was blown away by the way they captured Free Spirit Entrepreneurs and my brand in such a lovely and creative way.The process was seamless. So, I definitely recommend anyone who’s considering working with Mogul Press to definitely do so.”

Megan's Video Testimonial

https://youtu.be/KBGvsUJq14M

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