CASE STUDY
Myles Broom
The Normal Company is Myles’ most successful venture and his sole focus today, but it wasn’t the first.
A Brief Background
Overview
Meet Myles Broom is one of the emerging entrepreneurs in the U.K. Myles grew up in a small city in the U.K. called Peterborough and has had a resilient and dedicated approach to the world of entrepreneurship ever since childhood. At a young age, when his friends played around and partied, Myles would use his time to take up activities that would nurture his talents. From winning a young entrepreneur's award for creating eco-friendly products from playground waste to taking an apprentice-level role in I.T., Myles had already done far more than an average 16-year-old teenager.
During the same time, this high school boy from the U.K. established a fledgling fashion store straight from his bedroom. From the age of 14 to 25, the young entrepreneur started a variety of different ventures, mainly because he wanted to learn something new. He has developed and dabbled in a series of businesses, including a T-shirt store, content creation agency, an elite members club, and exporting a champagne label that he sourced to the nightclubs in London. With the Normal Company, he is pursuing a business he is passionate about and excels in. As a result, he has helped tons of global brands accelerate their growth to scale new heights.
Myles is this agency's co-founder, assisting e-commerce brands in scaling them to their highest-ever returns, mainly through paid advertising and systematic email marketing. Broom formerly worked as a marketing specialist in the corporate world before leaving his position in February 2019 while growing a startup agency in his free time and evenings — stoking a deep dive into launching a brand consulting and e-commerce marketing agency. His marketing background has helped him apply various strategies to his new business, which resulted in him excelling at an astonishing speed. He works with brands worldwide to encourage their growth and help them succeed.
The Normal Company's clientele comprises top-tier celebrity-endorsed brands, including Kylie Jenner, Will Smith, and Victoria's Secret Models, and the world's top Instagram influencers with 1M+ followers. One of his most significant achievements is taking a brand from $70,000 to $500,000+ revenue – within six months!
All that Myles was missing was the right press exposure. Due to this lack of direction, he could not get social media verification, which is essential for brand credibility.
How We Do It?
Our Process
Empowering Myles' Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Myles Broom, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Myles Broom, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Myles had successfully built an empire for himself but there was one major component missing; media exposure. With little to no press coverage, Myles couldn’t get social media verification as well. What we wanted was to increase his press features tenfold and get him verified on Instagram. We helped him out of this pickle by getting in touch with our sources in leading publications and getting him featured in various renowned media outlets.
The Strategy
- Create influential and engaging content for Myles based on his story and boost his brand awareness.
- Create influential and engaging content for Myles based on his story and boost his brand awareness.
- Create influential and engaging content for Myles based on his story and boost his brand awareness.
- Leverage the press from top tier publications in order to fulfill the eligibility criteria to get him verification on Instagram.
- Get him enough recognition that he could easily acquire media placements in other famous publications with ease in the future.
Results
- Secured press features for Myles in famous publications like Forbes, Yahoo News, Disrupt, TED, IBTimes, and several others.
- Created powerful content to put him on the radar of potential clients and increased his brand awareness.
- Worked on his press exposure and boosted his brand credibility and Google Search presence.
- Got him recognized as an expert in his industry and took his brand name to a whole new level.
- Leveraged the press exposure to get him verification on Instagram as an authority figure.
- Laid the foundation for him to easily book speaking gigs and obtain media placements with his newly boosted reputation.
Featured On
Notable Publications
Featuring Myles Broom
Myles' Testimonial
What Myles Has To Say
Discover how strategic storytelling and media placement elevated Myles Broom's profile and credibility.
“Nabeel got the job done in record time. He is very knowledgeable about press and verification. We will be working with him again in the future!”
Myles Broom
Entrepreneur
