CASE STUDY
Trudy Zulu
Trudy Zulu was born with an entrepreneurial spirit. Growing up in the white river, she spent most of her childhood with her family and was raised by two academics. Trudy inherited the passion for entrepreneurship from her father as he left his job to build a construction company that eventually turned out to be successful.
A Brief Background
Overview
Being raised with the instilled concept of having an open mind and dreaming big, Trudy believes that anything is possible.
Unlike others, Trudy does not mind being a trailblazer and the first to bring something new to the community. However, believing her enthusiasm would take her to some pedestal, Trudy decided to kick-start her entrepreneurial journey. She feels no shame in telling the world that she first failed in her business because she was naive and inexperienced back then.
As Trudy is a curvy, tall girl with extra-long arms, she struggles to choose the right outfits while growing up. Usually, outfits fall short of perfect fit as most brands cater to average-sized women. Consequently, Trudy Zulu decided to create her brand where she could provide clothing with unique features, like clothes for women with long arms. She successfully manages her endeavor online by delivering fashiony apparel.
Trudy’s desires did not stop after having a successful experience. Zapparroh has been considered the brand of the year in the women’s clothing category. One of the hundreds gets a chance to wear this crown. However, Trudy pulled out all the stops, aiming to make it retail so the customers could experience the brand personally. Trudy Zulu presents herself as a perfect entrepreneur who is passionate and loves her work.
Trudy Zulu came to us because she wanted further to boost her brand and social media credibility and authority.
How We Do It?
Our Process
Empowering Trudy's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Trudy Zulu, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Trudy Zulu, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Trudy Zulu was widely known for her entrepreneurial skills. She wanted further to boost her brand and social media credibility and authority. We needed to craft out a unique angle for Trudy’s story and help her to get press features in different significant publications.
The Strategy
- Present Trudy’s success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Trudy Zulu and her business.
- Boost her social media credibility and authority by positioning Trudy Zulu as an expert entrepreneur.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Results
- Trudy Zulu was featured in several publications, including The Hustler’s, Bulletin Feed, The Chicago Weekly, and more.
- Created compelling content and strategically placed it on major media outlets to position Trudy Zulu as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating her brand name as well as enhancing her online presence.
Featured On
Notable Publications
Featuring Trudy Zulu
Trudy's Testimonial
What Trudy Has To Say
Discover how strategic storytelling and media placement elevated Trudy Zulu's profile and credibility.
“I want to give a massive shoutout to the Mogul Press for assisting us in all our PR needs thank you for your patience. Thank you so much from me and my team for everything you have done for us. I am insuring we get exactly what we want. Thank you so much.”
Trudy Zulu
Founder of Zapparroh