CASE STUDY
Umar Ashraf
Umar Ashraf is a businessman, renowned trader, and a YouTube personality. Umar Ashraf was born in Pakistan but raised in New York. From a very young age, Umar developed a great interest in the workings of businesses, and stock trading in particular.
A Brief Background
Overview
At 18, he launched his first-ever business venture, a property solutions company that failed drastically.
However, Umar Ashraf did not let his failure become a hurdle in his future endeavors and buckled up again to embrace greater achievements. Having some knowledge of stock marketing, Umar started trading and, after going through some ups and downs, finally achieved consistent profitability in the market. Today, he is a successful trader and business owner with thousands of fans on Instagram and YouTube worldwide.
As Umar succeeded in trading, he launched a trading community called the Stock Market Lab to help developing and struggling traders with relevant trading education. Umar further shared that he has successfully taken the right steps and now celebrates an SML community of over 2000+ members. Currently, Umar is working on TradeZella, a trading feedback tool to aid retail traders with their regular trading decisions and elevate them to a whole new level.
Umar believes in spreading knowledge and seizes every chance to do so through social media platforms like Instagram and YouTube. He helps the audience learn from his experiences and motivates them to make the right moves in trading and investments.
How We Do It?
Our Process
Empowering Umar's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Umar Ashraf, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Umar Ashraf, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Umar Ashraf had a good following on social media platforms such as Instagram, but he wanted to take his online presence and business to a new level. Our main goal was to get Umar Ashraf featured in top-tier media publications to boost his brand credibility. So, we needed to leverage our network of connections to get him featured in some of the most prominent media outlets we could access.
Umar Ashraf also wanted to get his Instagram account verified to authenticate his brand and boost it. He had struggled to achieve this and had hired many agencies that failed to deliver. He reached out to us, and since he was not eligible for verification, we needed to get him featured in world-class media publications that could help him verify his Instagram account.
The Strategy
- Create unique and engaging content for Umar based on his story and help him gain worldwide recognition.
- Get him enough recognition that he could easily acquire media placements in other famous publications with ease in the future.
- Improve Google search presence for his name, so strong media features would rank when potential clients would look him up.
- Boost brand credibility and authority by positioning Umar Ashraf as an expert in the stock trading industry.
- Use media placements strategically in order to help Umar Ashraf meet the Instagram verification eligibility criteria, and then help him get verified.
Results
- Got Umar Ashraf featured on some of the world’s biggest media outlets including Yahoo News, International Business Times, HauteLiving, LAWeekly, TED, and many more.
- Boosted press exposure, and brand credibility.
- As a result of the press we did for him, he now dominates Google on the keyword “Umar Ashraf”.
- Created powerful content and strategically got it placed on major media outlets to position Umar Ashraf as an authority in the stock trading industry.
- Attained a lot of strong media coverage, and got Umar Ashraf verified on Instagram.
Featured On
Notable Publications
Featuring Umar Ashraf
Umar's Testimonial
What Umar Has To Say
Discover how strategic storytelling and media placement elevated Umar Ashraf's profile and credibility.
“Nabeel and his team at Mogul Press successfully secured press features for me in major media publications. This not only helped me get verified on Instagram, but also tremendously boosted my brand credibility. I would absolutely recommend Mogul Press!”
Umar Ashraf
Renowned Trader & YouTuber
