Why does your brand need to be featured in major media publications
Gaining media attention is the goal that you fix for a time when your brand matures. You believe in building a firm foundation initially and then work to acquire media publicity. There is nothing wrong with this approach. Except, the expansion and multi-dimensional media have made it possible to fetch public attention from the start. And as they watch your brand grow, their association with it gets stronger.
One of the best media you can go for are the major publications. They operate across national boundaries. They have millions of audiences, and there is nothing more an entrepreneur loves than gaining international recognition. Think of how you perceive a brand mentioned in an endorsed press. Your instant reaction is to give them a shot. Right?
Some entrepreneurs who have just entered the market falsely believe that getting media mentions is not for them. They think only big shots in the business deserve to be on media. It is an entirely wrong concept. If your idea is innovative and tends to provide better solutions to the public, you need to highlight it from the beginning. Let your work make some noise when it is about to bud.
What benefits does it hold?
It is plausible to think about what it holds in store for you. After all, you will be pouring in a substantial amount of money to get reputable media mentions.
To enlighten you more, we have rounded up a list of merits awaiting you in this course. Let’s get down to those:
1. It Increases Your Credibility
Press coverage is invaluable when you are treading to prove your worth in the market. The mentions, interviews, and overall coverage allow you to point your distinct operations to the public. It adds legitimacy and credibility to your efforts. When potential customers are on the edge of deciding between you and your competitors, the name of your brand in endorsed media elevates their appeal for you.
A piece of advice here: make sure your media mention is in a meaningful context. Ask your creative geniuses to produce thought-provoking and industry-relevant articles. It will demonstrate your industrial knowledge and add to credibility.
2. It Increases Brand Awareness
Your brand cannot sustain the competition if there is minimal awareness of it in the market. In fact, the whole game is about enhancing knowledge of your brand, so more people will lean towards it.
You should work to expose yourself to a larger audience through earned media. It increases your chance of getting out there in front of thousands of new prospects. If interested, they will make efforts to know you more. These are the people who were not aware of you earlier. If your brand mention succeeds to click them, you can expect serious cash rolling in pretty soon.
3. It Improves your Domain Authority (DA)
Domain authority is a factor that tells how your website will rank on the search engines. This metric is the brainchild of Moz (SaaS Company). Its purpose is to rate a website on a scale of 1 – 100 (100 is the best, and 1 is the worst).
DA consists of 40 signals. One of those signals is the number of sites linking to your portal. Google scales the authority of a website after evaluating the quantity and quality of inbound links leading to its domain. When a media publication features your brand, they will insert a link to your platform. It helps to increase your organic search traffic.
4. It Improves Relationship with Customers
No brand can survive the market if they have a poor relationship with their customers. Every person who buys your product/service needs to have a pleasant interaction with you. You must welcome their feedback and implement it when possible. If not, they will soon switch to your competitors.
You can rectify this problem through the assistance of major media publications. Show your prior customers that your new policies are all about people. Talk about the latest developments and improvements in the structure. The same goes for current customers. If you convince them, they will retain their relationship with your brand.
When you share information that resonates with the audience, they will instantly connect with you. It builds trust and prolongs your bonding.
The big buzzword in marketing right now is “media publication.” As you keep on scoring media mentions, you will see a surprising growth in your customer base. This is because media convinces people that you have a strong story to tell.
Every brand has a story. It is how you outreach through media which makes a brand stand apart.