Overview
Abigail Rodriguez is a Certified Enneagram Practitioner from the Narrative Tradition. She teaches virtual workshop series, coaches individuals and couples, and facilitates custom workshops for organizations. She is the host of the new podcast “Enneagram Coaching with Abbi Rodriguez”. She is an IEA Accredited Enneagram Professional and has a Masters in Student Development that supports her work.
In the fall of 2019, she created an educational Instagram page as a resource for others to continue learning more about the Enneagram. Her current goals are to put together an online membership community with consistent group coaching calls, a library of Enneagram teaching video/audio resources, and communal support for those that desire to continue learning and growing through the wisdom the Enneagram has to offer.
She came to us because she needed help in getting more press exposure and building higher credibility for her personal brand as an Enneagram Professional.
Process
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1
CONSULTATION
We had an initial consultation call with Abigail Rodriguez, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
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2
ROADMAP TO SUCCESS
Based on the needs of Abigail Rodriguez, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her real estate brand.
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3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Abigail Rodriguez had a following on social media but had zero press to her name. Therefore, she wanted to take her online presence to the next level. So, we had to focus on creating a unique angle for Abigail’s story and leverage our network of connections to get her featured in numerous media publications.
Strategy
- Create powerful content that positions Abigail Rodriguez and her personal brand in a powerful way in the media.
- Place Abigail and her Enneagram coaching ventures on media outlets to gain massive exposure.
- Improve the overall brand perception of Abigail’s Enneagram coaching by giving an initial press boost to it.
- Pave the path to more future media coverage.
Featured On
Results
- Created powerful content and strategically got it placed on major media outlets to position Abigail Rodriguez as an emerging brand in the Enneagram industry.
- Improved Abigail’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, thus laying the initial foundation for achieving greater goals in the future.
What Abigail Has To Say
