CASE STUDY
Abigail Rodriguez
Abigail Rodriguez is a Certified Enneagram Practitioner from the Narrative Tradition. She teaches virtual workshop series, coaches individuals and couples, and facilitates custom workshops for organizations.
A Brief Background
Overview
She is the host of the new podcast, “Enneagram Coaching with Abbi Rodriguez.” She is an IEA Accredited Enneagram Professional and has a Master's in Student Development that supports her work.
In the fall of 2019, she created an educational Instagram page as a resource for others to learn more about the Enneagram. Her current goals are to put together an online membership community with consistent group coaching calls, a library of Enneagram teaching video/audio resources, and communal support for those who desire to continue learning and growing through the wisdom the Enneagram has to offer.
She came to us because she needed help getting more press exposure and building higher credibility for her personal brand as an Enneagram Professional.
How We Do It?
Our Process
Empowering Abigail's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Abigail Rodriguez, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Abigail Rodriguez, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her real brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Abigail Rodriguez had a following on social media but had zero press to her name. She wanted to take her online presence to the next level. We had to focus on creating a unique angle for Abigail’s story and leverage our network of connections to get her featured in numerous media publications.
The Strategy
- Create powerful content that powerfully positions Abigail Rodriguez and her personal brand in the media.
- Place Abigail and her Enneagram coaching ventures on media outlets to gain massive exposure.
- Improve the overall brand perception of Abigail’s Enneagram coaching by giving an initial press boost to it.
- Pave the path to more future media coverage.
Results
- Created powerful content and strategically got it placed on major media outlets to position Abigail Rodriguez as an emerging brand in the Enneagram industry.
- Improved Abigail’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, thus laying the foundation for achieving greater goals in the future.
Featured On
Notable Publications Featuring Abigail Rodriguez
Abigail's Testimonial
What Abigail Has To Say
Discover how strategic storytelling and media placement elevated Abigail Rodriguez's profile and credibility.
“Thank you, Mogul Press. It’s really a recommendation to anyone that’s considering working with them. They made it so easy, by publishing articles all over from the information I gave them. I highly recommend working with them, it has really expanded my brand in a short amount of time.”
Abigail Rodriguez
Certified Enneagram Practitioner from the Narrative Tradition