CASE STUDY
Amanda Biccum
Amanda Biccum is a leading female intimacy coach with a unique philosophy and outlook on women's empowerment and sexuality. As an advocate of women’s empowerment, Amanda aims to help women feel confident with themselves and their bodies to enjoy better physical relationships.
A Brief Background
Overview
She provides online coaching to women in order to help them reconnect to their bodies, rediscover their pleasure, and reclaim their power so they can have the relationships they crave and the lifestyle they desire. She has also set up her membership platform called The Embodied Empire.
Amanda has traveled the world for nearly a decade. She learned and absorbed ancient Eastern religions, traditions, and healing modalities. Being away from her societal conditioning for so long and knowing about wellness and health helped her realize her love for entrepreneurship. She has developed her online programs that teach women how to set boundaries, build passionate relationships, and connect women to their menstruation cycles and their bodies through self-pleasure practices, polarity work, and so much more. Today, The Embodied Empire is a global sisterhood that is a raging success and has created a movement on sex positivity and healthy relationships.
Amanda approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
How We Do It?
Our Process
Empowering Amanda's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Amanda Biccum, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Amanda Biccum, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her personal brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Amanda Biccum had very minimal press to her name when she approached us. Apart from a few features on some small blogs, there was nothing significant to work with. Our main goal was to craft a unique angle for her story and leverage that to get her featured in numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Amanda wanted big media outlets to feature her podcast and other ventures. So, we needed to leverage our network of connections to get her featured on some of the biggest media outlets we can access.
The Strategy
- Create powerful content that portrays Amanda Biccum and her story in a unique way.
- Leverage Amanda’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Amanda Biccum.”
- Boost Amanda Biccum's brand credibility and authority by positioning her as an expert in her industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Results
- Got Amanda Biccum featured on some of the world’s biggest media outlets including California Daily Review, Disrupt Magazine and many more.
- Created powerful content and strategically got it placed on major media outlets to position Amanda Biccum as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
Featured On
Notable Publications
Featuring Amanda Biccum
Amanda Biccum's Testimonial
What Amanda Has To Say
Discover how strategic storytelling and media placement elevated Amanda Biccum's profile and credibility.
“Thank you Mogul Press for doing such a great job. The entire process was very easy and smooth. I definitely recommend working with them.”
Amanda Biccum
Leading Female Intimacy Coach