Overview
Amanda Biccum is a leading female intimacy coach with a unique philosophy and outlook on women empowerment and sexuality. As an advocate of women’s empowerment, Amanda aims to help women feel confident in themselves and their bodies so that they can enjoy better physical relationships. She provides online coaching to women to help them reconnect to their bodies, rediscover their pleasure and reclaim their power so they could have the relationships they crave and the lifestyle they desire. She has also set up her membership platform called The Embodied Empire.
Amanda has travelled the world for nearly a decade. She learned and absorbed ancient eastern religions, traditions, and healing modalities. Being away from her societal conditioning for so long and learning about wellness and health helped her realize her love for entrepreneurship. She has developed her online programs that teach women how to set boundaries, build passionate relationships, connect women to their menstruation cycles and their bodies through self-pleasure practices, polarity work and so much more. Today, Embodied Empire is a global sisterhood that is a raging success and created a movement on sex positivity and healthy relationships.
Amanda approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Amanda Biccum, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Amanda Biccum, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her personal brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Amanda Biccum had very minimal press to her name when she approached us. Apart from a few features on some small blogs, there was nothing major to work with. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Amanda wanted big media outlets to feature her podcast and other ventures. So we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.
Strategy
- Create powerful content that portrays Amanda Biccum and her story in a unique way.
- Leverage Amanda’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Amanda Biccum”.
- Boost brand credibility and authority by positioning Amanda Biccum as an expert in her industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Amanda Biccum featured on some of the world’s biggest media outlets including California Daily Review, Disrupt Magazine and many more.
- Created powerful content and strategically got it placed on major media outlets to position Amanda Biccum as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
What Amanda Has To Say
