Amber Wentworth

Case Study

Overview

Amber Wentworth, also known as Lone Star Keto Girl on social media, is currently a nutrition and life coach who aims to empower people and help them achieve their health goals via diet and lifestyle changes. She is a health podcaster of her podcast called Lone Star Keto and a podcast host for the MeatRX success story podcast. She is also a carnivore coach for MeatRX to help promote a carnivore diet that did wonders for her. She started her coaching business called Lone Star Coaching to help change the current system that normalises being on medications and having low energy to achieve your desired body and does not spread awareness of important health issues like obesity.

After struggling with weight and body-image issues that converted into major health issues from a young age, Amber wanted to make sure that other people have all the information about living a healthy lifestyle, something that she was deprived of until many years later. She believes that everyone deserves a quality of life and wants to break the current system that thrives on supporting unrealistic body images achieved through medications and extreme diets. 

Amber ventured out on her own to build a business platform where she could advocate for a better and healthy lifestyle by spreading awareness. She claims that she is not a very technical person but since she didn’t have the budget to hire any help, she was forced to figure out everything on her own and ended up doing a pretty good job. She created her websites, built her social media presence, started her podcast, and made all the graphics and logos by herself as well. 

Amber Wentworth inspires people to become the best healthy versions of themselves and helps them along their journey of self-acceptance. Her mantra is to measure success by the smiles and glow of a truly healthy client instead of a number on a scale. The ultimate goal for her clients is to help them understand the importance of health and quality of life.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Amber Wentworth, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Amber Wentworth, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Amber Wentoworth had a good following on social media, but had zero press. However, she wanted to take her online presence to the next level. So, we had to focus on creating a unique angle for Amber’s story, and leverage our network of connections to get her featured in numerous media publications.

Strategy

  • Create powerful content and press articles that strategically explain Amber Wentowrth’s unique services.
  • Improve Google search presence for Amber Wentworth and her brand.
  • Boost brand credibility and authority by positioning Amber Wentworth as a leading nutritionist and life coach.
  • Generate enough press so that it could later on be used as leverage to get on even bigger media outlets if needed.

Featured On

Disrupt Logo
the hustlers digest (3)
New Project (24)
New Project (25)

Results

  • Got Amber Wentworth featured on some major publications like Disrupt Magazine, The Hustler’s Digest, and more.
  • Effectively positioned Amber Wentworth as an authority in her industry by leveraging media placements.
  • Tremendously boosted press exposure, brand credibility, and Google search presence for Amber Wentworth and her brand.
  • Attained a lot of powerful media coverage, hence laid the initial foundation for social media verification in the future.

What Amber Has To Say

Amber Wentworth

Lone Star Keto Girl

“I had been trying to figure out a way to reach more people so I could get my message out there more. I had no clue how to get there. But then something really crazy kinda happened. I had the opportunity to work with Mogul Press and they were able to get me featured in several different publications, which is something I had never thought I would be able to accomplish. It is a great way to get my message out there, being in different publications. So I definitely recommend Mogul Press. They did a wonderful job, wrote the articles, and it was done very quickly. I was not expecting that at all. They did an amazing job!”

Amber's Video Testimonial

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