Anne Van Leynseele

Case Study

Overview

Anne Van Leynseele with her Juris Doctor and an International Executive MBA, is a consummate corporate cannabis lawyer. Anne’s journey took a turn when she found the health insurance world inefficient. While working full time at a top law firm and attending law school at night, her realization caused her to create a resource called “The Layperson’s Guide to Breast Cancer”. Based on her diverse work history, graduating with honors and this eye-catching document, she landed a four-year contract to serve as a federal attorney-advisor in Washington DC for Obama One. Her work there helped to reshape the country’s health care structure in the form of the “Affordable Care Act”.

After her four-year experience with Obama One, she encountered another disparity in the system: the Federal Bureau of Reclamation was denying water rights to legally licensed cannabis growers in Washington State and Colorado, the first two states to legalize recreational marijuana. Infuriated with the struggle of these entrepreneurs in the burgeoning cannabis industry, Anne decided to help them against this unfair treatment and to help these start-up businesses to understand and comply with the complex matrix of laws, rules, policies, and reporting required to remain legal.

In May 2014, Anne founded 7 Point Law, formerly known as Northwest Marijuana Law, and started practicing cannabis regulatory and corporate law. The firm began with just Anne and soon reached 118 clients all across Washington state. By 2017, it was representing a quarter of Washington State’s legal cannabis industry. Currently, her practice focuses on the regulatory compliance, expansion, and exit strategies for domestic and trans-national cannabis, CBD, and hemp companies and providing legal counsel to national and international non-cannabis businesses seeking entry to the cannabis space. She is currently writing a much anticipated memoir on the early days of legal cannabis, which will be published before the end of 2021.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Augie Johnston, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Augie Johnston, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

Challenge

Anne Van Leynseele wanted to grow her online presence in order to increase brand credibility. Our main aim was to present Anne’s story in a distinctive way, and leverage that to get her featured on numerous top-tier publications.

Strategy

  • Create powerful and engaging content for Anne based on her story and help her gain worldwide recognition. 
  • Improve Google search presence for Anne Van Leynseele.
  • Boost brand credibility and authority by positioning Anne Van Leynseele as a leading corporate cannabis lawyer.
  • Generate enough press so that it could later on be used as leverage to get on even bigger media outlets if needed.

Featured On

New Project (23)
Influencive
Disrupt Logo
the hustlers digest (3)

Results

  • Got Anne Van Leynseele’s story featured on top-tier media outlets including Yahoo Finance, Influencive, Disrupt Magazine, and many more. 
  • Created powerful content and strategically got it placed on major media outlets to position Anne Van Leynseele as a leading corporate lawyer.
  • Boosted Google search presence Anne Van Leynseele and her law firm.
  • Attained a lot of strong media coverage, hence laid the initial foundation for bigger media placements and contributor spots in the future.

What Anne Has To Say

Anne Van Leynseele

Cannabis Lawyer and Advisor

“I cannot thank Mogul Press enough for the support and excellent first round PR they did to promote me and my book. Mogul Press helped me get featured in several major publications. My experience working with them was terrific. They delivered exactly what they promised, with very little time between signing with them and publication. There are so many demands on my time, and Mogul Press made it easy for me by providing a comprehensive intake questionnaire, draft articles for my review and revision, and consistent communication. They then found publications for all 15 articles and provided me with links to each. I could never have accomplished this without their help and well placed contacts. I can wholeheartedly recommend Mogul Press as a first experience with a PR firm. I am certain that the work that they did and the additional work I need from them will contribute to the promotion and sales of my book releasing in November. It is rare to find a company and people as motivated to support your success. If you are looking for help to grow your business or reach a larger audience, Mogul Press is the fast track to reaching this goal.”

Anne's Video Testimonial

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