CASE STUDY
Ayman Assi
Ayman Assi is a British-Lebanese entrepreneur who has built many successful businesses in various niches. His work consists of founding Amerald UK, an events company, A Events, and a restaurant called Beit El Zaytoun.
A Brief Background
Overview
Ayman immigrated to London from Lebanon when he was 20 years old, and his success story started there. Initially, he worked as a kitchen porter at a local restaurant in London. Later, he went through several job switches before finally landing the job as a salesman.
During this time, Ayman Assi met like-minded people and started a business of dairy products with them. This was a turning point and encouraged him to pursue entrepreneurship independently. Unfortunately, Ayman Assi faced a miserable failure when he opened a restaurant and was left highly indebted. However, Ayman showcased utmost resilience and persistence and took up the job of a valet at a valet parking service.
He again worked his socks off and eventually launched a successful rental car service business. The foundation of his company, Amerald UK, was laid by reinvesting the profits from the rental car service business. Ayman Assi highly emphasizes client satisfaction in all of his businesses, be it Amerald UK or Beit El Zaytoun. His popularity has dramatically increased in London owing to his successful Lebanese restaurant.
This is very impressive and inspirational, but to gain a permanent footing in the business world, Ayman Assi needed press coverage. This was also necessary to increase his brand credibility and get him verified on social media, mainly Instagram, and at that point, Ayman reached out to us.
How We Do It?
Our Process
Empowering Ayman's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Ayman Assi, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Ayman Assi we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Despite having built such massive businesses, Ayman had little to no press coverage for his brands. This acted as a hurdle for him to get verified on Instagram, to increase his online presence, and take his business to a whole new level. Our main goal was to present Ayman Assi’s story in a way that would be unique and would meet the criteria to be published in world-class media publications. So we needed to leverage our network of connections to get him featured on some of the biggest media outlets that we have access to. In order to get his Instagram verified, we needed to get him press and media features that were strong enough to meet the eligibility criteria for Instagram verification.
The Strategy
- Create compelling content based on Ayman’s journey and accomplishments to draw the attention of readers from all over the world.
- Use the compelling content and our connections to get him featured on various renowned media publications so that his brand awareness and media exposure could be increased.
- Use the press features to denote him as an expert in his industry.
- Position his restaurant brand “Beit El Zaytoun” as one of the leaders in the Lebanese food industry in the UK, and also globally.
- Get him enough recognition that he could easily acquire media placements in other famous publications with ease in the future.
- Attain enough media coverage to meet the eligibility criteria for Instagram verification, and then get him verified.
Results
- Secured press features for Ayman Assi in many publications like Yahoo News, International Business Times, Disrupt Magazine, The Hustler’s Digest, TED, and more.
- Presented his story using a unique angle and got him worldwide recognition.
- Worked on his press exposure and boosted his brand credibility and Google Search presence.
- Got him verified on Instagram which did wonders in authenticating his brand name and enhancing his online presence.
Featured On
Notable Publications Featuring Ayman Assi
Ayman's Testimonial
What Ayman Has To Say
Discover how strategic storytelling and media placement elevated Ayman Assi's profile and credibility.
“Nabeel secured many strong press features in renowned media publications for me, and got me verified on Instagram. He went the extra mile and delivered the service on time, and as it was promised. Would definitely love to work with Mogul Press again!”
Ayman Assi
Founder of Amerald
