Brilliant Liu - Case Study - Mogul Press

Case Study

Brilliant Liu

Brilliant Liu is an Indonesian personal branding coach and the founder of House of Leaders, an Instagram community focused on leadership and compassion with 1.3 million followers and rising. Brilliant also co-founded Executive Mafia, a rapidly expanding influencer network that assists influencers in developing their pages.

A Brief Background


Born in Indonesia and growing up with the name Brilliant, he was constantly looked down upon at school because of his poor academic achievements. One of his high school teachers refused to call him Brilliant and insisted on calling him Average. After two divorces, Brilliant’s mom has been a single parent since then. After graduating high school, he worked multiple jobs to help his mom financially. Brilliant tutored, worked as a designer, sold soaps door-to-door, tried Multi-Level Marketing, and a bunch of other jobs.

House of Leaders is a brand that Brilliant started back in May 2013. His initial objective in starting the brand was to use the page to journal and share his own experiences as a new young leader in a company he was working at. Gradually, his posts started getting more likes and comments. As the response grew bigger, Brilliant became more motivated to post and share on a regular basis. In 2018, House of Leaders amassed a million Instagram followers and 30,000 Facebook fans. Brilliant began giving more public speeches and hosting more workshops and seminars in 2019 to teach individuals about personal branding on social media.

After building House of Leaders, Brilliant co-founded Executive Mafia, an influencer network. His project was doing great until he decided to exit the company because his co-founders no longer shared the same vision for the company.

Brilliant shifted all his focus to his brainchild, House of Leaders. He developed House of Leaders into more than just a quote page and as a fully recognized brand. It’s a community for people worldwide who want to connect and learn to become better leaders for themselves and the people around them.

Brilliant Liu came to us because he wanted to further boost his brand and his social media credibility and authority.

How We Do It?

Our Process

Empowering Liu's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Brilliant Liu, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Brilliant Liu, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Brilliant Liu was widely known for his brand coaching skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Brilliant’s story and help him get press features in different significant publications.

The Strategy


Featured On

Notable Publications
Featuring Brilliant Liu

Liu's Testimonial

What Liu Has To Say

Discover how strategic storytelling and media placement elevated Brilliant Liu's profile and credibility.

“I want to give a big shoutout to the team at Mogul Press for helping me to secure amazing features at incredible publications. Their entire process was so simple and the team has been really patient helpful, and amazing. Working with the Mogul Press team has been the best experience I have had so far so thank you so much, guys.”

Brilliant Liu

Personal Branding Coach & Founder of House of Leaders