Overview
Brilliant Liu is an Indonesian personal branding coach and the founder of House of Leaders, an Instagram community focused on leadership and compassion with 1.3 million followers and rising. Brilliant also co-founded Executive Mafia, a rapidly expanding influencer network that assists influencers in developing their pages.
Born in Indonesia, growing up with the name Brilliant, he was constantly looked down on at school because of his bad academic achievements. One of his high school teachers refused to call him Brilliant and insisted on calling him Average. After two of her divorces, Brilliant’s Mom has been a single parent since then. After graduating high school, he worked multiple jobs to help his Mom financially. Brilliant tutored, worked as a designer, sold soaps door-to-door, tried Multi-Level Marketing, and a bunch of other jobs.
House of Leaders is a brand that Brilliant started back in May 2013. His initial objective to start the brand was to use the page to journal and share his own experience as a new young leader in a company he was working at. Gradually, his posts started getting more likes and comments. As the response grew bigger, Brilliant became more motivated to post and share on a regular basis. In 2018, House of Leaders amassed a million Instagram followers and 30,000 Facebook fans. Brilliant began giving more public speeches and hosting more workshops and seminars in 2019 to teach individuals about personal branding on social media.
After building House of Leaders, Brilliant co-founded Executive Mafia, an influencer network. His project was doing great until he decided to exit the company because his co-founders no longer had the same vision for the company.
Brilliant shifted all his focus to his brainchild House of Leaders. He developed House of Leader more than just a quote page and as a fully recognized brand. It’s a community for people worldwide who want to connect and learn to become better leaders for themselves and the people around them.
Brilliant Liu came to us because he wanted to boost his brand further and his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Brilliant Liu, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Brilliant Liu, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Brilliant Liu was widely known for his brand coaching skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Brilliant’s story and help him get press features in different significant publications.
Strategy
- Present Brilliant’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Brilliant Liu and his business.
- Boost his social media credibility and authority by positioning Brilliant Liu as an expert brand-building coach.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Featured On
Results
- Brilliant Liu was featured in several publications, including London Daily Feed, The Hustler’s Digest, Disrupt Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Brilliant Liu as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- He attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
What Brilliant Has To Say
