Makeba White Chanay

Case Study

Overview

Born and raised in Forest, Mississippi, Makeba graduated from Hinds Community College with a degree in Practical Degree and received a Nursing Licence from the MS State Board of Nursing. Coming from a family of entrepreneurs and witnessing the entrepreneurial spirit of her grandfather, Makeba dreamt of starting her own business. As a woman belonging to a minority, she realized that it wouldn’t be easy but like a rose growing from concrete, Makeba refused to be phased by the challenges. She considered the hurdles in her journey as the inevitable stepping stones toward her destination.

Today, she is a celebrated business visionary and community leader who is a source of inspiration to anybody who still has the drive to pursue their dreams relentlessly regardless of the struggles. She is the founder of B1 Ventures & Holdings, Inc., a healthcare management firm headquartered in Pearl, Mississippi. Serving as the Chairperson of the Board and Chief Executive Officer, Makeba overlooks three business entities to facilitate and empower the vulnerable and the underprivileged. B1 Nursing Care formalized in 2016 provides specialized home care services for the elderly and disabled. Mississippi School of Health Services & Careers established in 2018 offers educational opportunities to students, guiding them on career paths to ensure their success. While their non-profit 501c3, B1 Foundation supports students through scholarships and provides opportunities for the unhoused population. The three entities of her business reflect her ambitions rooted in her love for her community and undying optimism to see the best of them succeed despite the challenges posed by a haunting past of oppression that has set women and minorities back for centuries.

Celebrated for her accomplishments, Makeba has received numerous awards that serve as testaments to her incredible success. In 2019, she was included in the Top 50 Leading Women in Business for the State of Mississippi. In 2021, she received a Certificate in Entrepreneurship and Business Coaching from Transformation Academy and a Certificate in Entrepreneurship Essentials from Harvard School of Business. She was also included in 2021’s Who’s Who in Mississippi Women. And In 2022, she bagged the People’s Choice Award honoring the Best of Mississippi via their favorite non-profit organization.

Besides being an accomplished entrepreneur, she is a proud wife, mother, and grandmother who credits her family and her faith in God for being a source of support and inspiration. She is grateful to her husband, Dr. Marcus A Chanay, for his contribution as the man behind the successful woman she is. 

Makeba is a fine example of what women can achieve if they refuse to be constrained by socio-cultural barriers. Reimagining the world with a more inclusive future, she inspires others to realize their potential by following HER Philosophy of never giving up on their dreams and not forgetting to help others along the way.

Makeba White Chanay came to us because she wanted to boost her brand further and her social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Makeba White, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Makeba White, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Makeba White Chanay, a remarkably successful businesswoman, wanted to further boost her business as well as her social media credibility and authority. What we needed to do was to craft out a unique angle for Makeba’s story and help her get press features in different major publications.

Strategy

  • Present Makeba White Chanay’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Makeba White Chanay and her firm.
  • Boost social media credibility and authority by positioning Makeba White Chanay as an expert health care entrepreneur.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

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Results

  • Got Makeba White Chanay featured in several publications including The Ohio Daily, The Hustler’s Digest, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Makeba White Chanay as an expert in her field.
  • Boosted press exposure, and online presence tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Makeba White Has To Say

Makeba White Chanay

Chief Executive Officer at B1 Ventures and Holdings

“Mogul Press have delivered exactly what they have said in a short amount of time if you are looking for major publications please reach out to this team.”

Interested? Let's get in Touch!