Overview
Melanie Avalon is a SAG-AFTRA award-winning actress, best-selling author, and content creator. Melanie has starred in various top movies and TV shows as an actress. She is a member of Mensa International, holds a certification in Holistic Nutrition, and is qualified as a wine specialist by WSET (Wine & Spirit Education Trust). She is currently the host of two top iTunes podcasts, “The Intermittent Fasting podcast” and “The Melanie Avalon Biohacking Podcast.”
As a young teen, Melanie harboured a flair for performing and was involved in community theatre. At 17, she was accepted into the early entrance program at the University of Southern California, where she double majored in film and theatre and won a Hermes award for one of her short films. Upon graduating, she quickly acquired the coveted membership of SAG-AFTRA, the official acting union, and soon after was nominated for Best Supporting Actress in the Los Angeles Independent Film Festival for Pablo Moline’s No More Chances.
Melanie’s entry into the podcasting world began when she was faced with chronic health challenges of her own. She sought to find solutions, and her fascination with various “biohacking” techniques motivated her to dive deeper into the research, and identify hacks that would transform not only her own life but ultimately, those of her audience as well. She is currently developing her first supplement line, AvalonX, and aspires to develop her TV show, The Melanie Avalon Biohacking show. Representing strong female voices in the biohacking sphere, Melanie’s ultimate goal is to instil people’s health journeys with a sense of hope and agency, characterized by relationships of kindness and gratitude through it all.
Melanie approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Melanie Avalon, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Melanie Avalon, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Melanie Avalon had very minimal press to her name when she approached us. Apart from a few features on some small blogs, there was nothing major to work with. Our main goal was to craft a unique angle for her story and leverage that to get her features on numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Melanie wanted big media outlets to feature her podcast and other ventures. So we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.
Her goal was also to get verified on Facebook and Instagram so that her followers can know about her authentic presence. So we had to attain enough press coverage to make her eligible for that.
Strategy
- Create powerful content that portrays Melanie Avalon and her story in a unique way.
- Leverage Melanie’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Melanie Avalon”.
- Boost brand credibility and authority by positioning Melanie Avalon as an expert in the biohacking industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
- Use media placements strategically to help Melanie Avalon meet the Facebook and Instagram verification eligibility criteria, and get her verified.
Featured On
Results
- Got Melanie Avalon featured on some of the world’s biggest media outlets including Entrepreneur Magazine, Forbes, Yahoo News, The Independent, and many more.
- Created powerful content and strategically got it placed on major media outlets to position Melanie Avalon as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
- Attained a lot of strong media coverage, and got Melanie Avalon verified on both Facebook and Instagram.
What Melanie Has To Say
