CASE STUDY
Robert Ritter
Robert Ritter grew up in Dalton, PA, on the peripheries of Scranton. He worked in a coal and lumber business owned by his father. He then moved to New Jersey to attend a prep school and later landed at Williams College in Northwest Massachusetts, where he graduated with a B.A. in Psychology.
A Brief Background
Overview
Robert Ritter, from an early age, displayed a remarkable passion for both music and entrepreneurship, excelling in every endeavor. During his time at Williams, he led the college band as the principal cornet player, even having the distinction of being the first to perform at Carnegie Hall.
His achievements extended beyond the realm of music. His college band achieved nationwide recognition, winning the coveted Arthur Godfrey Talent Scout Show on CBS and making appearances on the Tonight Show on NBC. They were even honored with an invitation to perform at Princess Grace’s wedding in Monaco.
In the professional sphere, Robert continued to excel. After completing college, he joined the Newark General Agency of Massachusetts Mutual Life Insurance. In just his second year, he began leading the agency in production. In the subsequent two years, MassMutual recognized his talent and dedication, promoting him to General Agent in Oakland, CA. This accomplishment marked him as the youngest individual ever to achieve this milestone in the US.
Robert Ritter stands as the visionary founder of InsMark, a groundbreaking FinTech software company that has been a cornerstone of success for over 30,000 financial producers. Nearly 100 major life insurance companies have recognized the value of InsMark’s products. The success of InsMark is a testament to Robert Ritter’s innovative ideas.
Establishing InsMark in 1983, Robert drew from years of experience working in the retail sector of the life insurance industry. He keenly observed a persistent issue in company-sponsored presentations: the life insurance data was often poorly conveyed to customers, hindered by other departments like legal and actuarial. Motivated to address this gap, Robert Ritter sought our assistance to enhance his brand, social media credibility, and authority.
How We Do It?
Our Process
Empowering Robert's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Robert Ritter, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Robert Ritter, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Robert Ritter was widely known for his entrepreneurial skills. However, he wanted to boost his brand and social media credibility and authority. We needed to craft a unique angle for Robert’s story and help him get press features in significant publications.
The Strategy
- Present Robert Ritter’s success story from a unique angle and boost his brand awareness
- Improve Google search presence for Robert Ritter and his business
- Boost Robert Ritter's social media credibility and authority by positioning him as an expert financial services producer
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future
Results
- Robert Ritter was featured in several publications, including Yahoo Finance, Bloomberg, and International Business Times
- Created compelling content and strategically placed it in major media outlets to position Robert Ritter as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained robust media coverage, which did wonders in authenticating his brand name and enhancing his online presence
Featured On
Notable Publications
Featuring Robert Ritter
