CASE STUDY
Temple Naylor
Temple Naylor, born and raised in Miami, is a self-made fitness coach helping other men dial in their fitness, mental performance, and dating life through coaching and programs.
A Brief Background
Overview
Temple, raised in a small Miami town, dropped out of high school during senior year. After struggling for two years and experiencing the confines of an office job, he turned to online entrepreneurship. He lived in various Craigslist rooms while building his online businesses.
Though initially unsupported, Temple persevered and gained recognition over the years. He's now a successful businessman, running "A Man's Way," a brand focused on helping men become their superior selves. His motivation stems from his own experience growing up without a strong father figure and seeing men struggle with fitness, anxiety, confidence, and dating.
Temple's mission is to guide men out of mental and spiritual ruts, helping them overcome trauma, find happiness, improve physical fitness, gain confidence, and enhance their dating lives.
He sought our assistance to further elevate his brand, enhance social media credibility and authority, and obtain Instagram verification.
How We Do It?
Our Process
Empowering Temple's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Temple Naylor, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Temple Naylor, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Temple Naylor was widely known as an expert fitness coach. However, he wanted to further boost his brand and social media credibility and authority. We needed to craft a unique angle for Templer’s story and help him get press features in different significant publications to verify his account on Instagram.
The Strategy
- Temple Naylor’s success story from a unique angle boosted his brand awareness
- Improve Google search presence for Temple Naylor and his business
- Boost Temple Naylor's social media credibility and authority by positioning him as an expert fitness coach
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification and get him verified on Instagram
Results
- Temple Naylor was featured in several publications, including Concept News Now, The Inscriber Magazine, Vents, and more
- Created compelling content and strategically placed it in major media outlets to position Temple Naylor as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained robust media coverage and got him verified on Instagram, which did wonders in authenticating his brand name as well as enhancing his online presence
Featured On
Notable Publications Featuring Temple Naylor
Temple's Testimonial
What Temple Has To Say
Discover how strategic storytelling and media placement elevated Temple Naylor's profile and credibility.
“Amazing! Thanks, guys really appreciate all the work and help and dealing with all my follow-up emails haha.”
Temple Naylor
Self-Made Fitness Coach
