The Shofs - Case Study - Mogul Press


Seyi and Abisola Shof

Seyi and Abisola Shof, together known as "The Shofs," are digital creators, event hosts, and founders of The Shofs. They are a Nigerian-American couple that married nine years ago and built a thriving community of followers on Instagram, YouTube, and TikTok, sharing their relatable and down-to-earth approach to relationships and love.

A Brief Background


Through their content, they share their light, love, and laughter with those who find themselves lost in life and have forgotten the joy romantic love brings. They encourage singles to find a partner with thom they can share moments with. They believe it is possible to maintain a strong, loving relationship at any age and offer practical tips for keeping the spark alive. Through their social media presence, The Shofs have created a space for couples to deepen their connection and experience the joys of a fulfilling relationship.

Along with this, they host many events. One of their most popular events to date has been the Sip and Paint Mixer, where couples enjoy a night of creativity and bonding over a glass of wine. Abisola and Seyi have also hosted a pre-Christmas Karaoke Social, an exquisite Couple’s Retreat, Valentine’s Luxury Event, and more. They always find new ways to give their followers a chance to get together, let loose, and have fun.

They are a dynamic duo and college sweethearts; however, they also faced many challenges to get where they are today. Before getting married, they both were diagnosed with sickle cell trait (SCT) but got through it together. They are now using their experiences to educate others through an informative series on their YouTube channel to raise awareness about sickle cell prevention.

The Shofs hope to achieve the goal of not just being in a healthy marriage themselves, but also to educate others about it. They emphasize the importance of prioritizing love, fun, and connection in relationships and hope to inspire others in their community through their content and events.

The Shofs came to us because they wanted to boost and strengthen their brand name via attention in the media and other sources

How We Do It?

Our Process

Empowering Seyi and Abisola Shof's Digital Journey: Guided them towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Seyi and Abisola Shof, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Seyi and Abisola Shof, we worked with them to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent them a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Seyi and Abisola Shof, digital creators and founders of The Shofs wanted to boost their social media credibility and authority further. We needed to craft a unique angle for The Shofs’ story and help them get press features in different significant publications.

The Strategy


Featured On

Notable Publications
Featuring Seyi and Abisola Shof

The Shofs - Case Study

The Shof's Testimonial

What The Shof's Has To Say

Discover how strategic storytelling and media placement elevated Seyi and Abisola Shof's profile and credibility.

Everyone has a story, regardless of what profession you are in, and you’ve got to tell that story, so thanks to Mogul Press for telling our story and getting us published in several publications where we normally would not have access. So if you are thinking of getting PR or getting published, you should definitely reach out to Mogul Press. Thank you so much for this opportunity, and we really appreciate it.

Seyi and Abisola Shof

Digital creators, event hosts, and founders of The Shofs