Overview
Everything is learning. It’s essential to take the lessons from your past and equally necessary to prepare for your future. Kyle Geers and John Ikosipentarhos understand this well, as the co-founders of Zeroed-In Consulting, LLP, a consulting firm with a future-focused approach to professional services.
Kyle is a UCLA grad with a bachelor’s degree in Business Economics and a minor in Accounting. John is a California State University, Fullerton graduate with a bachelor’s degree in Business Administration with an emphasis in Accounting. They both started their full-time professional careers at the global CPA firm Grant Thornton. Taking a hard look at the accounting world, they noted many deficiencies and outdated practices in public accounting and the broader professional services industry.
In 2021, they started their consulting firm to change the formula of success in the industry by focusing on empowering employees and embracing the power of technology. What sets Zeroed-In Consulting apart from the competition is its adoption of an agile approach borrowing from the successful methodologies of many technology companies. In doing so (while also bringing their unique perspective and experience to every project), they bring high-quality and cost-efficient solutions to their clients, enabling the company’s management and owners to focus on priority tasks to build their business. Consequently, Zeroed-In offers an environment that encourages employees to experiment and learn, improving the entire organization.
To cap it up, a critical factor of Kyles and John’s success is how each team member complements the other. Where Kyle brings an undying optimistic outlook and an outstanding technical background in the complexities of accounting, John offsets this with a cautious mindset and a strong understanding of the internal processes of a business and its accounting and finance functions.
Kyle Geers and John Ikosipentarhos came to us because they wanted to boost their business further and their social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Zeroed-In Consulting, where we identified their goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Zeroed-In Consulting, we worked with them to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of their brand.
- 3
GET TO WORK
We sent them a questionnaire that we would leverage to craft their content. Then, we began the process of content creation and getting them featured on the agreed publications.
Challenge
Co-Founders of Zeroed-In Consulting, Kyle Geers and John Ikosipentarhos wanted to further boost their business as well as their social media credibility and authority. What we needed to do was to craft out a unique angle for their story and help them get press features in different significant publications.
Strategy
- Present Kyles and John’s success story from a unique angle and help them gain worldwide recognition.
- Improve Google search presence for Kyle Geers and John Ikosipentarhos and their firm.
- Boost social media credibility and authority by positioning them as experts in their field.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Kyle Geers and John Ikosipentarhos featured in several publications includingThe Hustler’s Digest, The Chicago Weekly, Pennsylvania Daily Post, and more.
- Created compelling content and strategically got it placed on major media outlets to position Kyle Geers and John Ikosipentarhos as an expert in their field.
- Boosted press exposure, and online presence tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
What Zeroed-In Consulting Has To Say
