CASE STUDY
Dr. Antoinette Liles
Antoinette Liles is the founder of Mint Dental, a new state-of-the-art dental office located in Pearl, Mississippi, and Mentorship, a mentorship/scholarship program supporting pre-dental HBCU students from Mississippi by providing them scholarships.
A Brief Background
Overview
Dr. Antoinette is also a TV star, appearing in Oprah Winfrey Network’s reality TV series "Belle Collective," which follows the lives of five incredible businesswomen working together to redevelop their historic district.
Antoinette’s life journey inspires women who aspire to achieve what they deserve despite the barriers that limit them. Raised in Saginaw, Michigan, by a mother who earned just above the poverty line to qualify for government assistance, she lived in Section 8 housing. She moved every year during elementary school until her father rescued her from her abusive mother’s house.
She remained committed to her goals despite the hardships catalyzed by the pandemic. Antoinette’s perseverance and dedication amidst uncertainties and sadness led her to finally execute the business plan she had been tirelessly working on—a new state-of-the-art dental office in Pearl, Mississippi, aptly named Mint Dental: “Where Art Meets Science.” It was truly Mint to be.
In 2021, Antoinette was recognized in the Top 50 Leading Business Women by Mississippi Business Journal. Additionally, she starred in Oprah Winfrey Network’s reality TV series "Belle Collective," portraying the lives of five women entrepreneurs from Mississippi working together to redevelop their district.
Dr. Antoinette Liles approached us because she wanted to further boost and strengthen her brand through increased media exposure and other sources.
How We Do It?
Our Process
Empowering Antoinette Liles's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Adriana Lee, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Adriana Lee, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Antoinette isn’t just an accomplished entrepreneur. She is also a concerned community and business leader emphasizing quality healthcare services. She wanted to boost her healthcare service and social media credibility and authority. We needed to craft a unique angle for Antoinette’s story and help her get press features in significant publications.
The Strategy
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
- Present Dr. Antoinette Liles’s success story from a unique angle and help her gain worldwide recognition.
- Improve Google search presence for Dr. Antoinette Liles’s business.
- Boost social media credibility and authority by positioning Dr. Antoinette Liles as an expert in her field.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Results
- Got Dr. Antoinette Liles featured in several publications, including The Hustler’s Digest, Disrupt Magazine, LA Progressive, NetNewsLedger, and more
- Created compelling content and strategically got it placed on major media outlets to position Dr. Antoinette Liles as an expert in her field
- Boosted press exposure and online presence tremendously
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future
Featured On
Notable Publications Featuring Antoinette Liles
