CASE STUDY
Fazon Gray
Fazon has created an impact that touches lives not just in his city but throughout the country as well.
A Brief Background
Overview
Fazon Gray is a model, actor, athlete, and influencer. He has been in the modeling industry for over thirty years. After appearing on multiple TV shows, he gathered around seventy thousand followers on Instagram. He has also achieved endorsement deals with brands such as Sperry, 50 Cent’s Revolution Wear, and C4 Energy Drinks. His aim is to continue working with bigger brands, inspire people around the world, and help lower-income communities through charitable work.
Fazon came to us because he needed help in getting more press exposure and building higher credibility for his personal brand.
How We Do It?
Our Process
Empowering Fazon's Digital Journey: Guided him toward an amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Fazon Gray, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Fazon Gray, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of creating content and getting him featured in the agreed publications.
The Challenge
Fazon Gray had a good following on social media but zero press to his name. He wanted to take his online presence to the next level. Therefore, we had to focus on creating a unique angle for Fazon's story and leverage out network of connections to get him featured in numerous media publications.
The Strategy
- Create powerful content that positions Fazon Gray's personal brand as a model and influencer powerfully in the media
- Place Fazon on top-tier media outlets to gain massive exposure
- Improve the overall personal brand perception of Fazon Gray by giving him an initial press boost
- Pave the path to more future media coverage
Results
- Created powerful content and strategically placed it in major media outlets to position Fazon Gray as a successful model and influencer
- Improved Fazon's press exposure, brand credibility, and Google presence
- Attained powerful media coverage, thus laying the foundation for achieving greater goals in the future
Featured On
Notable Publications
Featuring Fazon Gray
Fazon's Testimonial
What Fazon Has To Say
Discover how strategic storytelling and media placement elevated Fazon Gray's profile and credibility.
“Mogul Press took the time to understand me and my brand, then collaborated with me to help boost my exposure and give me multiple features in high-profile publications. If you're looking for the right agency to help you take your career to the next level, go with Mogul Press."
Fazon Gray
Model, Actor, Athlete, and Influencer