Instagram Marketing Tactics: How Often Should Brands Post On Instagram?
How often should brands post on Instagram?

Instagram Marketing Tactics: How Often Should Brands Post On Instagram?

In the ever-evolving realm of Instagram marketing, achieving the perfect posting frequency is a pivotal strategy. Discover the key tactics to maximize brand impact on this dynamic platform.

Do you need help finding the sweet spot for your brand’s Instagram posting frequency? In the ever-evolving realm of social media marketing, nailing down the right posting cadence is crucial. With its visual appeal and diverse user base, Instagram offers a dynamic platform for businesses to engage with their audience. But how often should you hit that ‘post’ button to maximize your reach and impact?

Gone are the days of one-size-fits-all social media strategies. In this article, we’ll delve into the art of Instagram marketing tactics and help you discover the answer to how often brands should post on Instagram for you to learn the optimal posting frequency. We’ll sift through the data, explore the latest trends, and provide you with actionable insights to make informed decisions.

Whether you’re a seasoned marketer or just dipping your toes into the Instagram waters, you’ll find valuable insights here. So, buckle up and get ready to unlock the secrets of Instagram success through strategic posting. Let’s dive right in!

The basics of brands posting on Instagram

Do you want your brand to rock on Instagram? You’re in good company! Instagram is a powerhouse for businesses, and in this section, we’ll dive into the essentials of how brands can ace their game on this visual wonderland.

  • Know your audience
  • Maintain a consistent aesthetic
  • Storytelling is key
  • Leverage user-generated content (UGC)
  • Engage
  • Use Instagram shopping
  • Embrace video content
  • Partner with influencers
  • Use hashtags wisely
  • Analyze and adjust
  • Run contests and giveaways
  • Be authentic and transparent

Know your audience

First things first, understand your audience inside out. You can have the slickest posts, but if they don’t resonate with your target audience, you’re missing the mark. Research their preferences, demographics, and interests. Use this knowledge to tailor your content.

Maintain a consistent aesthetic

Your Instagram grid should be like a gallery showcasing your brand’s personality. Stick to a consistent visual theme, whether it’s a specific color palette, filter, or style. This creates a cohesive and memorable brand identity.

Storytelling is key

Don’t just sell; tell stories. Share your brand’s journey, highlight your team, and showcase user-generated content that reflects your values. Stories create emotional connections that can turn followers into loyal customers.

Leverage user-generated content (UGC)

Your customers are your best brand advocates. Encourage them to share their experiences with your products or services and repost their content. UGC not only builds trust but also provides fresh and authentic content.


Interaction is the name of the game. Respond promptly to comments and messages, engage with your followers’ content, and create polls and questions in your stories to foster conversation. The more engaged your audience, the stronger your brand presence.

Use Instagram shopping

If you sell products, make the most of Instagram Shopping. This feature allows users to shop directly from your posts, making purchasing seamless. Plus, it provides insights into customer behavior.

Embrace video content

Video is booming on Instagram. To keep your audience engaged, experiment with different formats, such as Stories, IGTV, and Reels. Stats show that videos receive 38% more engagement than images.

Partner with influencers

Influencer marketing can be a powerful tool. Partner with influencers in your niche to tap into their followers and gain credibility. Ensure the influencer aligns with your brand values and has an authentic following.

Use hashtags wisely

Hashtags help people find your content. Research relevant and trending hashtags in your industry. Instagram allows up to 30 hashtags per post, but it’s best to use a mix of popular and niche ones to reach a broader audience.

Analyze and adjust

Regularly review your Instagram Insights. Track metrics like engagement rate, reach, and follower growth. Use this data to fine-tune your content strategy and optimize your brand’s performance.

Run contests and giveaways

Contests and giveaways can boost engagement and expand your reach. Encourage participation by asking users to tag friends, share your post, or use a branded hashtag. Just ensure your giveaways align with your brand goals.

Be authentic and transparent

Authenticity and transparency resonate with consumers. Share behind-the-scenes glimpses of your brand, admit to mistakes when necessary, and show your human side. Authenticity builds trust, and trust builds brand loyalty.

With these basics in your toolkit, you’re well on making Instagram a powerful platform for your brand. It’s all about connecting with your audience, telling your story, and showcasing what makes your brand unique. So, go ahead, post purposefully, and watch your brand flourish on Instagram!

Why is it important for brands to post on Instagram?

Let’s get down to business – why should your brand even bother with Instagram? Well, buckle up because we’re about to drop some knowledge on why businesses must have a strong presence on this platform.

  • Massive user base
  • Visual appeal
  • Engagement galore
  • Explore the young crowd
  • Build brand loyalty
  • Showing off your products
  • Connecting with your audience
  • Staying competitive
  • Going global
  • Escaping banner blindness
  • Staying relevant

Massive user base

Instagram is where the party’s at. With over 1 billion monthly active users, it’s a bustling hub of potential customers. No matter your niche or industry, a slice of this massive pie is waiting for your brand to grab.

Visual appeal

A picture is said to be worth a thousand words; on Instagram, that’s considered gospel. It’s all about visuals; stunning images and videos naturally appeal to humans. A compelling visual story can be told by your brand using this to captivate your audience.

Engagement galore

If you’re after engagement, Instagram’s your playground. Research shows that it boasts the highest engagement rate among social media platforms. Users on Instagram engage with brands ten times more than on Facebook.

Explore the young crowd

Instagram is the place to be if you want to connect with a younger audience. 71% of users are under the age of 35. But don’t be fooled; it’s not just for the young guns – plenty of older users are also hopping on the Instagram train.

Build brand loyalty

Consistent and authentic posting on Instagram can build trust and loyalty. 83% of users say they discover new products or services on the platform, and 80% follow at least one business. Keep your content engaging, and you’ll see that loyalty grow.

Showing off your products

If your brand sells products, Instagram is a goldmine. With features like Instagram Shopping and product tags, you can showcase your offerings directly in your posts. It’s like a virtual shopping mall at your fingertips.

Connecting with your audience

Instagram’s interactive features, like stories, polls, and Q&A sessions, allow you to have real-time conversations with your audience. This builds a sense of community and provides valuable insights into customer preferences.

Staying competitive

Chances are, your competitors are already on Instagram. If you’re not, you’re missing out on a significant slice of the digital pie. Stay competitive by establishing your brand presence and staying in the game.

Going global

Instagram knows no borders. You can reach a global audience without massive marketing budgets. As of 2020, 81% of Instagram users are outside the United States, making it a truly international platform.

Escaping banner blindness

In the world of marketing, banner blindness is the enemy. People have become adept at ignoring traditional ads. Instagram offers a way out. Your content can be a refreshing change from the usual banner blindness-inducing ads.

Staying relevant

In the age of digital marketing, staying relevant is crucial. Instagram is continually evolving with new features and trends. By actively posting and engaging with your audience, you show that your brand is forward-thinking and in touch with the times.

So, there you have it – Instagram is more than just a pretty face; it’s a brand powerhouse. With its vast user base, engagement potential, and ability to build brand loyalty, it’s a platform that no business professional should overlook. So, if you want your brand to reach great heights, don’t ignore the power of Instagram.

How often should brands post on Instagram?

Wondering how often your brand should be posting on Instagram? It’s a puzzle every marketer faces. But fret not; it’s not just about the numbers. It’s about discovering that magical posting frequency that aligns perfectly with your brand’s personality. Let’s embark on this journey to find your brand’s unique rhythm on Instagram.

  • The power of consistency
  • Balancing quality and quantity
  • Know your audience’s habits
  • Test and fine-tune
  • Avoid overload
  • Explore Instagram stories and reels
  • Value over volume
  • Adapt to Instagram’s changes

The power of consistency

Consistency is your best buddy in the Instagram game. It keeps your audience engaged and ensures your brand stays on their radar. The secret sauce? Finding a posting schedule that feels right for you. Many successful brands go for at least three weekly posts, while some even tackle daily updates. It boils down to what suits your capacity and goals.

Balancing quality and quantity

Always remember quality trumps quantity. No one’s impressed by a bunch of lackluster posts just to meet a quota. Your audience is looking for top-notch, visually appealing content. So, aim for excellence with every single post you make.

Know your audience’s habits

Understanding when your followers are most active is gold. Dive into Instagram Insights to discover those peak hours. Generally, weekdays during lunchtime and evenings tend to work like a charm. But remember that it can vary depending on your audience’s time zone and daily routines.

Test and fine-tune

The magic posting frequency isn’t etched in stone. Start with a schedule that fits your brand like a glove, then closely monitor the results. Watch those engagement rates, monitor follower growth, and listen closely to your audience’s feedback. If you notice a drop in engagement or a sudden wave of unfollows, it might be time to tweak your posting frequency.

Avoid overload

Don’t go overboard with your posts. Posting too often can overwhelm your audience; truthfully, it can tire you out as a content creator. Find that sweet spot that lets you deliver top-tier content without exhausting yourself or your followers.

Explore Instagram stories and reels

Don’t just stick to regular posts. Instagram Stories and Reels are like the Wild West of engagement. They’re less time-consuming and can be posted more frequently without cluttering your main feed. Stories, especially, are where real-time interactions happen.

Value over volume

Repeat after me: It’s not about quantity; it’s about the value you bring. If your content consistently teaches, entertains, or solves problems for your audience, they’ll keep returning for more, no matter how often you post.

Adapt to Instagram’s changes

Instagram is like a chameleon; it’s always changing. What worked yesterday might not work tomorrow. So, stay flexible and ready to adjust your posting frequency as needed. Let your metrics, like engagement rates and follower growth, guide you.

In a nutshell, there’s no one-size-fits-all answer to how often you should post on Instagram. It’s all about finding that sweet spot that aligns with your brand’s goals, speaks to your audience, and keeps your content quality top-notch. So, start with a plan, stay adaptable, and remember quality and value will always beat out quantity.

How often should brands post reels on Instagram?

Instagram Reels have taken the social media world by storm, with adoption soaring over the past year. A staggering 2 billion people engage with Reels each month. If you’re a marketer, you’re probably nodding in agreement. Instagram is evolving to compete with TikTok, shifting its focus from photos to video content. Consequently, Instagram Reels has become a centerpiece for social media strategies, and it’s a wise move.

You might wonder, “How often should brands post Instagram Reels?” The quantity of Reels you share in a week does boost your video’s reach, but there’s something even more critical – the hook and content of your Reels.

As Reels grow in importance, marketers ponder, “How many Reels should I post daily?” The industry norm suggests posting 4 to 7 Reels weekly to maximize your follower count. However, there’s room for flexibility. Influential figures like Gary Vaynerchuck go further and share 4-6 Reels daily.

If you plan to post Reels as frequently as Gary, scheduling them in advance is smart. This approach saves you from the daily hassle of manual posting.

Here’s a fascinating tidbit: Reels enjoy an average of 40% more engagement on Instagram than regular posts. To leverage this surge in organic reach, ensure your videos deliver value. As you refine your content, pay attention to feedback and closely monitor your analytics – the key to staying on top of your Reels game.

How often should brands post on Instagram stories?

Have you ever wondered how often your brand should be sharing Instagram Stories? Well, here’s the scoop, straight from the horse’s mouth – Adam Mosseri, the Head of Instagram, recently weighed in on the ideal posting frequency for growth on the platform. And when it comes to Instagram Stories, he suggests something quite simple: “…a couple of Stories per day.”

Now, let’s talk about how different brands interpret this advice. Some brands follow a somewhat sporadic approach. Take Gymshark, for instance; they’re in the fast lane, sharing up to 10 stories daily. On the flip side, some brands, like Calvin Klein, don’t even post one story.

Sharing stories is a fantastic way to keep your audience engaged in the grand scheme of things. Now that you have the industry standard, the ball is in your court to decide how many Stories you want to share.

But here’s the kicker: the more stories you post, the better your chances of engaging your followers. It’s like a magnet; they’ll return for more if you provide value. So, find that sweet spot, stay true to your brand, and let your stories do the talking!

How often should brands post on Instagram feeds?

Now that you’ve got the lowdown on how often to share Reels and Stories, let’s complete the puzzle by looking at your Instagram feed. When we say “feed,” we talk about those regular static images and carousel posts.

Your feed can be a powerful visual tool. It might be a stunning product launch announcement, a candid snapshot from your team’s team-building day, or even a carousel loaded with valuable tips for your audience.

For brands that like to keep things balanced with a mix of stories, reels, carousels, and single images, the industry norm is to post 2-3 weekly feed posts. It’s a Goldilocks zone that keeps your audience engaged without overwhelming them.

However, here’s the thing: when you post in your feed alongside other types of Instagram content, there’s a slight risk of overloading your audience. So here’s our advice – experiment! Try posting a bit more or a bit less, keep a close eye on the data, and gather feedback from your audience. That way, you’ll find the perfect rhythm for your Instagram feed that keeps your followers returning for more.

What are the best times for brands to post on Instagram?

In the dynamic world of Instagram, timing is everything. The moment you hit that “post” button can make a difference, especially considering how recency influences post rankings on this platform. Getting your timing right can significantly boost your post’s organic reach, and here’s why.

When more people engage with your post within the first hour of sharing it, Instagram’s algorithm takes notice and your content’s visibility boosts.

While there isn’t a one-size-fits-all answer to the ideal posting times on Instagram, there are some general guidelines that experts suggest for optimal engagement:


  • Early risers: 5 AM
  • Mid-morning boost: 11 AM
  • Lunchtime catch: 12 PM
  • Afternoon delight: 1 PM


  • Early birds: 7 AM
  • Rise and shine: 8 AM
  • Bright and early: 9 AM
  • Mid-morning surge: 10 AM


  • Pre-dawn adventurers: 5 AM
  • Early morning risers: 6 AM
  • Mid-morning magic: 9 AM
  • Elevensies: 10 AM
  • Midday engagement: 11 AM


  • Morning explorers: 6 AM
  • Elevenses encore: 11 AM
  • Lunchtime buzz: 12 PM
  • Afternoon engagement: 1 PM


  • Early birds: 7 AM
  • Afternoon spotlight: 2 PM
  • Late afternoon engagement: 3 PM
  • Weekend kickoff: 4 PM


  • Early risers: 6 AM
  • Rise and shine: 8 AM
  • Bright and early: 9 AM
  • Mid-morning surge: 10 AM


  • Night owls: 1 AM
  • Evening vibes: 6 PM
  • Sunday wind-down: 7 PM
  • Weekend finale: 8 PM

Remember, these are general guidelines, and the best times for your brand may vary based on your unique audience and content. So, monitoring your analytics, experimenting with posting times, and seeing when your audience is most active and engaged is a good idea. That way, you can fine-tune your posting schedule for maximum impact.

Tips to keep your brand’s Instagram posts on track

Now that you’ve got a handle on when to post let’s talk about how to keep your Instagram game strong with some practical tips.

  • Content calendar: Create a content calendar to plan your posts effectively.
  • Content variety: Diversify your content with photos, videos, carousels, Stories, and Reels to keep your audience engaged.
  • Hashtags: Use hashtags strategically; don’t overuse them. Mix popular and niche ones to broaden your reach.
  • Engagement: Interact with your audience by responding to comments and initiating conversations.
  • Instagram insights: Regularly analyze metrics like reach, engagement rates, and follower growth to fine-tune your strategy.
  • Collaborations: Partner with influencers or complementary brands to expand your reach and credibility.
  • User-generated content: Encourage your followers to create content related to your brand and share it.
  • Authenticity: Be genuine in your posts and share behind-the-scenes moments to connect on a human level.
  • Trend riding: Stay updated on trends, challenges, and hashtags in your niche, and participate when relevant.
  • Experimentation: Don’t hesitate to try new approaches, content formats, posting times, and captions. Adapt based on audience feedback and data.


Finding the right posting frequency on Instagram is a delicate balancing act. It’s not just about the number of posts; it’s about creating a consistent and engaging presence that resonates with your audience. Aim for around 3 to 5 posts per week, but remain flexible, as Instagram Stories provide an opportunity for more dynamic content.

Leverage Instagram Insights to pinpoint when your audience is most active, and don’t hesitate to experiment with different posting times and formats. Remember, quality and authenticity trump quantity, so prioritize creating content that adds value and resonates with your unique followers. With these insights, you’re well-equipped to craft a winning Instagram strategy that connects with your audience and drives success for your brand in the ever-evolving digital landscape. Happy posting!


Nabeel Ahmad

Nabeel Ahmad

Nabeel Ahmad is the Founder / CEO of Mogul Press. On this blog, he shares valuable insights regarding PR and marketing.