Kardell Sims - Case Study - Mogul Press


Kardell Sims

Growing up, Kardell Sims had pretty limited choices. Being the second child of a 16-year-old mother, his poor circumstances and background left him hustling and drug dealing at a reasonably young age.

A Brief Background


By age 15, Kardell had already been involved in his first case, which charged him with first-degree assault. However, life gave him another chance when his basketball coach spoke on his behalf in court and took him in as a foster child after he was granted probation. At that point, Kardell was determined to change the course of his life. As soon as he walked out of the prison gates, he was out on the streets again. For two long decades, he continued to live life in the same manner before making the ultimate mindset shift.

While incarcerated in federal prison, Kardell finally realized that the first victim of his actions would be himself. This awareness led him to make a decision that would allow him to live an honorable and successful life. Hoping to steer clear of criminality once he got out, he spent his time in federal prison putting together all his visions, plans, and goals to ensure he would not return to prison. When he walked out of the prison gates, he had nothing but a project he had put together while incarcerated.

Since then, Kardell has not only been working to better his own life, but he has also been mentoring other individuals facing similar problems. Now, he serves as a master-certified empowerment coach, business owner, re-entry specialist, and prison prevention mentor. Devoting his time and experience, Kardell is giving back to those still on their journey to change.

Kardell Sims came to us because he wanted to further boost his business and his social media credibility and authority.

How We Do It?

Our Process

Empowering Kardell's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Kardell Sims, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Kardell Sims, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.

The Challenge

Kardell Sims wanted to further boost his business as well as his social media credibility and authority. What we needed to do was to craft a unique angle for his story and help him get press features in different major publications.

The Strategy


Featured On

Notable Publications
Featuring Kardell Sims

Kardell's Testimonial

What Kardell Has To Say

Discover how strategic storytelling and media placement elevated Kardell Sims profile and credibility.

“From the beginning of the process to the end it was so smooth and quick.”

Kardell Sims

Master-Certified Empowerment Coach and Business Owner