CASE STUDY
Katie Godfrey
At 18, Katie Godfrey opened up her first business, a model agency, but just a year later, she launched her leading company, KG Salon.
A Brief Background
Overview
"Katie Godfrey is a single parent who, 12 years ago, aspired to open a small salon despite having no money or qualifications. She struggled to secure aid through bank loans, nearly facing bankruptcy. However, her relentless efforts to provide high-quality luxury treatments propelled her through these challenging times.
Over the years, the KG brand has excelled in various areas of the hair and beauty industry. This includes KG Salon—an award-winning beauty salon offering luxury treatments, KG Professional—an international beauty training academy aiming to elevate the standards of beauty salons while delivering a quality product range, and KG Business Mentor—a business mentoring initiative for those struggling in the hair and beauty industry. Despite this expansion, one talented entrepreneur is behind it all: Katie Godfrey.
Katie had the opportunity to be a part of Amazon’s number 1 bestselling book “Extraordinary Women,” alongside other inspirational women such as Noel Janis-Norton, Nicola Whiting, Hither Mann, Sarah McAllister, and six others. This young entrepreneur also hosts her podcast, “The Life of KG,” where she shares her personal experiences to help others learn and build their businesses in the beauty and hair industry. Alongside co-authoring the “World Lash University” conference and awards, Katie has garnered several awards since the inception of her career. Notably, in 2020, she received the 3rd “Inspirational Women of the Year” award and won “Health & Beauty Franchise of the Year” at the Livewire Excellence Awards."
How We Do It?
Our Process
Empowering Katie's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Katie Godfrey, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Katie Godfrey, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Katie Godfrey is known for her brand KG. She wanted to boost her brand credibility and authority further. What we needed to do was to craft a unique angle for Katie’s story and help her get press features in different major publications.
The Strategy
- Present Katie's success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Katie Godfrey and her brand, "KG."
- Boost brand credibility and authority by positioning Katie Godfrey as an expert in the hair and beauty industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Results
- Got Katie Godfrey featured on several publications including Disrupt Magazine, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Katie Godfrey as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future.
Featured On
Notable Publications Featuring Katie Godfrey
Katie's Testimonial
What Katie Has To Say
Discover how strategic storytelling and media placement elevated Katie Godfrey's profile and credibility.
“A huge thanks to Nabeel and his team at Mogul Press. Publications can be always so hard to get into, to get hold of the editors, etc but they do it so fast and so well. If you are thinking about investing in PR then Mogul Press I 100% would recommend it. It is the best investment you will make.”
Katie Godfrey
Owner KG Salon
