CASE STUDY
Kristen Terry
Kristen Terry is an entertainer, creative director, executive producer, and businesswoman. The singer and actress graduated Cum Laude from Florida International University with a bachelor’s degree in International Relations with a minor in Business.
A Brief Background
Overview
While it might surprise, Kristen belongs to a humble background. She grew up in a small town in Ohio with a family of 5 and an extended family of 16 aunts and uncles. And as they say, you will be recognized when you put your heart and soul into something. The same happened with Kristen. She received a scholarship to dance with the state dance school, where she had the opportunity to perform in many productions and was interviewed by local news outlets.
Kristen loves to accomplish, help people, and acquire new businesses. TerryFit Recovery is proof of Kristen’s attachment to her passion! TerryFit Recovery opened its doors in 2015 due to founder Kristen’s multiple injuries while touring with her overseas live production.
Kristen practically shows the world that learning boosts the connections within one’s brain, and the more you learn, the better you get in each walk of your life!
Kristen Terry came to us because she wanted to boost her brand further and her social media credibility and authority.
How We Do It?
Our Process
Empowering Kristen's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Kristen Terry, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Kristen Terry, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Kristen Terry, head of Terry Consultants and TerryFit Recovery, wanted to boost her business and social media credibility and authority. We needed to craft a unique angle for Kristen’s story and leverage our network of connections to get her featured on some of the biggest media outlets we can access.
The Strategy
- Present Kristen Terry’s success story from a unique angle and help her gain worldwide recognition.
- Improve Google search presence for Kristen Terry and her business.
- Boost social media credibility and authority by positioning Kristen Terry as an expert in her field.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Results
- Got Kristen featured in several publications including Bloomberg, Market Watch, Benzinga, NASDAQ, and more.
- Created compelling content and strategically got it placed on major media outlets to position Kristen Terry as an expert in her field.
- Boosted press exposure, and online presence tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
Featured On
Notable Publications Featuring Kristen Terry
Kristen's Testimonial
What Kristen Has To Say
Discover how strategic storytelling and media placement elevated Kristen Terry's profile and credibility.
Mogul Press was very helpful in getting my business published in Yahoo, Bloomberg, Market Watch, Benzinga, and NASDAQ. I am very happy with the outcome and highly recommend
Kristen Terry
Entertainer, Creative Director, Executive Producer, and Businesswoman
