CASE STUDY
Lynique Browning
Lynique Browning is an eminent businesswoman, social media influencer, and business mentor. She is the proud owner of six different concierge business ventures that fall under her parent company, “The MAD Diva Brands.”
A Brief Background
Overview
Lynique’s journey toward becoming an affluent businesswoman, who built her concierge business empire from scratch, wasn’t easy. She worked for many small companies but she always had the ambition to start something on her own. She started a concierge business under the name “MAD Diva Concierge.” However, her journey to success was not untroubled.
During this time she lost her parents and later, her partner as well. However, Lynique's struggles did not end there. However, she persevered and expanded her business and divided it into six sub-branches under the parent company “The MAD Diva Brand,” each covering a specialized field of work. This included media and production, catering, bartending, makeup and aesthetics, and a travel agency.
Besides running one of the most successful businesses in California, Lynique has also advocated women’s empowerment. Through her mentorship programs and various speaking engagements, Lynique Browning has helped 250 women and 50 small businesses. She has decided to take this movement on tour to guide more women and help them achieve their dreams.
Lynique Browning came to us because she wanted to boost her brand and her social media credibility and authority.
How We Do It?
Our Process
Empowering Lynique's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Lynique Browning, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Lynique Browning, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Lynique Browning, head of The MAD Diva Brand, wanted to further boost her business as well as her social media credibility and authority. What we needed to do was craft a unique angle for Lynique’s story and leverage our network of connections to get her featured on some of the biggest media outlets that we had access to.
The Strategy
- Present Lynique’s success story from a unique angle and boost her build worldwide recognition.
- Improve Google search presence for Lynique Browning and her business.
- Boost social media credibility and authority by positioning Lynique Browning as an expert in her field.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Results
- Got Lynique featured in several publications including The Hustler’s Digest, Concept News Now, Miami Daily Post, and more.
- Created compelling content and strategically got it placed on major media outlets to position Lynique Browning as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future.
Featured On
Notable Publications Featuring Lynique Browning
Lynique's Testimonial
What Lynique Has To Say
Discover how strategic storytelling and media placement elevated Lynique Browning's profile and credibility.
"I just want to give a huge shoutout to Mogul Press Media who gave me wonderful PR services. They have had me published in several publications. It has been such a pleasure to work with them. So if you are looking for a presentation, they are definitely your go-to. Thank you Mogul Press”
Lynique Browning
Businesswoman, Social Media Influencer, and Business Mentor