CASE STUDY
Michael Ferrera
Michael Ferrera grew up in Los Angeles, California. He always wanted to be a fashion designer. Michael was 12 years old when he started his struggle to be on his own by selling door-to-door products and offering personalized services for a fee.
A Brief Background
Overview
An ambitious and committed boy, when Michael Turned 14, he took a critical management seat at his father’s music company and assisted with operations.
He then stepped into the University of California, Riverside, to study business economics at the age of eighteen, and that’s where his dream came true. While in college, he continued to run his father’s DJ company, which later became a lucrative business under Michael’s leadership. It not only helped Michael but also generated massive revenue for the college.
His entrepreneurial ambitions didn’t stop there as he moved on to realize his dream of opening a clothing company. He named it Maestro Tech and offered artistic attire such as t-shirts, jeans, sweatsuits, etc. At the same time, he started managing both companies: a disc jockey music company and Maestro Tech.
And then there was no coming back. Things incredibly worked for Michael after that. His brand, which he’d named after himself, attracted the spotlight as an emerging fashion brand in no time.
Michael Ferrera's Custom Clothing Company stands tall among other fashion brands, offering bespoke services. Whether heading on a business trip, sharing a stage at an event, or walking on the red carpet, this clothing brand has got you covered. The tailor experts at the company will prepare you with a customized and perfectly fitting suit that will enrich the entire experience of your journey.
Michael Ferrera came to us because he wanted to further boost his brand and social media credibility and authority.
How We Do It?
Our Process
Empowering Michael's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Michael Ferrera, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Michael Ferrera, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Michael Ferrera was widely known for his fashion designing skills. He wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for Michael’s story and help him get press features in significant publications.
The Strategy
- Present Michael Ferrera’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Michael Ferrera and his business.
- Boost his social media credibility and authority by positioning Michael Ferrera as an expert fashion designer and entrepreneur.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Results
- Michael Ferrera was featured in several publications, including Yahoo Finance, Bloomberg, and International Business Times.
- Created compelling content and strategically placed it on major media outlets to position Michael Ferrera as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
Featured On
Notable Publications
Featuring Michael Ferrera
