Michel Arlindo - Case Study - Mogul Press

CASE STUDY

Michel Arlindo

Being born in São Vicente, the estate of São Paulo, Michel was raised with a great interest in sports and practicing physical activities. His intense passion for physical fitness fueled his fire to lead toward the relevant field.

A Brief Background

Overview

Michel decided to study physical education at the university. After graduating in physical education, Michel worked at the second biggest company in Brazil, WeBourn, with the intention of gym training at home.

Until March 2019, Michel worked as a personal trainer at the gym but failed to continue because the Government clinched the pandemic, and the lockdown left him downright cheesed off by affecting his job.

Consequently, Michel started his business in gym training at home to give people an amazing opportunity to lose weight with fantastic methods. Michel has been full of fitness ideas since the day he was born. Hence, he came up with the method QG10 (Queima Gordura em 10), which burns fats in 10 minutes. Luckily, this method reached astounding heights of success when more than 500 people lost weight using this method.

So far, Michel has won the hearts of millions of people with his outstanding services on social media, with 2.1 million followers on TikTok, 178K followers on Instagram, and millions on YouTube, and Kawaii, a feat many can just dream of. Despite his success, Michel continues looking for better opportunities preferably rather than being stuck to one thing.

Michel Arlindo came to us because he wanted to boost his business further and his social media credibility and authority.

How We Do It?

Our Process

Empowering Michel's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.

CONSULTATION

We had an initial consultation call with Michel Arlindo, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

ROADMAP TO SUCCESS

Based on the needs of Michel Arlimdo, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

GET TO WORK

We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.

The Challenge

Michel Arlindo, a personal trainer and digital influencer, wanted to further boost his business as well as his social media credibility and authority. What we needed to do was craft a unique angle for Michel’s story and help him get press features in different major publications.

The Strategy

Results

Featured On

Notable Publications Featuring Michel Arlindo

Michel Arlindo - Case Study

Michel's Testimonial

What Michel Has To Say

Discover how strategic storytelling and media placement elevated Michel Arlindo's profile and credibility.

“Mogul Press did a fabulous job by providing us with good articles published on reputable websites and giving us a chance to appear on media platforms. We cannot recommend their services enough!”

Michel Arlindo

GYM Trainer