CASE STUDY
Rena Malik
Dr. Rena Malik, a urologist specializing in Female Pelvic Medicine and Reconstructive Surgery, is on a mission to delve into topics often considered too personal to openly discuss. Through her YouTube channel, Rena is initiating conversations about the sexual health of both men and women, creating a safe space for people to ask questions about their intimate well-being and that of their partners.
A Brief Background
Overview
It is undeniable that Rena is dedicated to interacting with her followers. She believes this interaction allows her to learn about their concerns. Dr. Malik is always open to constructive criticism, and her channel has an unmatched convivial vibe. Rena believes her followers are helping her learn something new every day.
Through her channel, Rena Malik, M.D. is breaking down the unnecessary barriers associated with sexual health, primarily women’s sexual health. She has been teaching females worldwide to be more vocal about their health, to know their anatomy better, and to voice their opinions.
Dr. Rena Malik undoubtedly deserves the appreciation and respect she has received from fellow doctors and patients around the globe. Her dedication to serving people will be recognized and followed by many for years to come.
Dr. Rena Malik approached us because she needed help getting press exposure to build brand credibility and position herself as an authority in her industry.
How We Do It?
Our Process
Empowering Dr. Rena's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Rena Malik, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Rena Malik, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her real estate brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
A Urologist, Rena wanted to boost her business and social media credibility and authority. We needed to craft a unique angle for her story and leverage our network of connections to get her featured on some of the most prominent media outlets we can access.
The Strategy
- Present Rena Malik’s success story from a unique angle and help her gain worldwide recognition.
- Improve Google search presence for Rena Malik and her business.
- Boost social media credibility and authority by positioning Rena Malik as an expert in her industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Results
- Got Rena Malik featured in several publications, including Miami Daily Post, New York Daily Trends, and more.
- Created compelling content and strategically placed it on major media outlets to position Rena Malik as an expert in her field.
- Boosted press exposure and online presence tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
Featured On
Notable Publications
Featuring Dr. Rena Malik
