CASE STUDY
Usman Ashraf
Usman Ashraf is a self-made options trader from Brooklyn who has worked hard to carve out a unique position in the stock trading industry. Usman Ashraf grew up in Brooklyn until high school, then moved to Staten Island.
A Brief Background
Overview
"After some time, he went to China and attended China’s Medical University for five years until financial issues became challenging, prompting him to move back to NY. Usman aimed to achieve his goals as an aspiring trader through dedication and commitment to trading.
Once Usman started learning more about stocks, he met other traders who had many questions he could help with. This turned into a business where he wanted to assist people like him who started off knowing nothing but were passionate and devoted to putting in the time and hard work to educate themselves and learn how to be successful traders.
Usman is a successful mentor and the owner of his business brand, “OptionHub,” aimed at helping other traders learn more about stock trading. The goal is to assist in any areas of trading where people may struggle and help them achieve the highest level of success possible. They provide close mentorship, extensive knowledge, and guidance at every step while making live trades. Usman’s journey to becoming an options trader was also not straightforward. If not for his struggle and passion for trading, he would have been stuck in medical school struggling with learning medicine.
According to Usman, “Devotion, time, studying, and reading go into being where he is today. It’s important to be educated and aware of what you did wrong and what you need to work on to improve—constantly being active and pushing myself to get up even after bad days to try again and succeed, even if it’s a small gain.”
Usman approached us because he wanted to further boost his brand and enhance his social media credibility and authority."
How We Do It?
Our Process
Empowering Usman Ashraf's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Usman Ashraf, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Usman Ashraf, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Usman Ashraf was widely recognized for his skills as an options trader. He sought to enhance his business and social media credibility and authority. Our task was to develop a distinctive angle for Usman’s story and assist him in securing press features in significant publications.
The Strategy
- Present Usman’s success story from a unique angle and boost his business awareness
- Improve Google search presence for Usman Ashraf and his business
- Boost his social media credibility and authority by positioning Usman Ashraf as an expert options trader
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for Instagram verification, and then get him verified
Results
- Usman Ashraf featured in several publications, including The Inscriber Magazine, Vents Magazine, The Hustlers Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Usman Ashraf as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage and got him verified on Instagram, which did wonders in authenticating his brand name as well as enhancing his online presence.
Featured On
Notable Publications Featuring Usman Ashraf
Usman Ashraf's Testimonial
What Usman Has To Say
Discover how strategic storytelling and media placement elevated Usman Ashraf's profile and credibility.
“Thank you Mogul Press for getting me verified on Instagram. Had a great time working with you guys and it was a great experience.”
Usman Ashraf
Self-Made Options Trader