CASE STUDY
Zachary Reality
Zachary Reality is a social media personality and an entertainment host/content generator.
A Brief Background
Overview
He is a 24-year-old Los Angeles native who relocated from New York to pursue his aspirations with the ultimate objective of doing what he is doing on a greater level. He is witty, snarky, ambitious, self-assured, fashionable, trendy, and intelligent. He spreads love and is lively.
Zachary is a journalist and commentator for Shared News, covering all things bachelor and pop culture. When other opportunities arise, he hosts a variety of podcasts and appearances on Hollywire, The Derek Z Show, Watch What Happens Live, Afterbuzz TV, and other shows. When he changed his social status to reality as his last name, even though it was Weinberg, it became his brand. He has a popular TikTok, Instagram, YouTube channel, and podcast, all called Zachary Reality.
Zachary also works in Los Angeles as an on-air entertainment news host, and you have seen him on TikTok a few times. He is a striking, confident, and passionate person everyone should meet at least once. He is renowned for his unmatchable entertainment hosting. Zachary Reality is a place where you can discuss reality television's most significant happenings. He established his online brand to learn more about being a host during the pandemic. After a few months of success, though, he understood he could make money by writing content. He created his brand because he was passionate about reality television, social media, and journalism. He enjoys what he does and would not do it if he did not love it.
Zachary's ultimate goal is to expand his podcast and get it into a studio where he can interview reality stars weekly. He wants to make television appearances and would be willing to participate in a reality program because he enjoys reality television.
Zachary came to us to further boost his brand and social media credibility and authority.
How We Do It?
Our Process
Empowering Zachary's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Zachary Reality, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Zachary Reality, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Zachary Reality is known for his entertainment and content generator skills. He wanted to boost his brand and social media credibility and authority. We needed to craft a unique angle for Zachary’s story and help him get press features in significant publications.
The Strategy
- Present Zachary's success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Zachary Reality and his business.
- Boost his social media credibility and authority by positioning Zachary Reality as an expert content generator.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Zachary Reality was featured in several publications, including the Bulletin Feed, California Daily Review, The Hustlers Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Zachary Reality as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
Featured On
Notable Publications Featuring Zachary Reality
Zachary's Testimonial
What Zachary Has To Say
Discover how strategic storytelling and media placement elevated Zachary Reality's profile and credibility.
“I want to give a huge shoutout and thank you to Mogul Press PR. They were so easy to work with. They gave me the opportunity and outlet to get my name and my voice and my story out there. It was a great experience.”
Zachary Reality
Social Media Personality and Entertainment Host
